Rules of Merchandising.
Dear Friends, It has been a very busy month. So could not put keyboard to word document. Today we will discuss the importance of Merchandising in FMCG industry. Let us start straight away: Power of Merchandising : Have you ever noticed or experienced it almost everyday that when you visit a shop to buy some product you leave that shop by buying some other products which were not there on your shopping list or which you did not think you need. Or Think how many times it has happened that you exited shopping malls with the products or merchandise in your shopping bag which you did not intend to buy or had no idea to buy when you entered that mall just to buy some product/s needed by you or may be you entered that mall just to stroll and kill time. Or remember a time when you went to a shop or sales counter to buy a product of a particular company but left the shop after buying the similar product of a different company. For example you went to buy Lifebuoy so...