Sales Gurukul

What was the last thing you brought? From where did you buy that thing? Let us say you bought or buy milk directly from a person who milkman(who milchs cows) , then it will be called direct sales. It is called direct sales because here the producer or manufacturer is selling the product directly to you, a customer. Direct Sales : Direct sales is marked by absence of middlemen or channel partners between a company/producer/manufacturer and customer. Direct Channel can be represented like this : Producer/Manufacturer Salesperson =>Customer Suppose instead of buying milk directly from milkman , your neighbour boys packaged branded milk of a national milk company. In that case your neighbour Raj buys that milk brand from a, shopkeeper. That particular packaged milk brand reached the shop through a channel of distribution partners. Distribution partners are appointed by companies to increase width and depth of distribution of its products. These distribution partners also called channel...

In this post let us breakdown difference between company sales and Showroom sales. Ready ? Let us start. Company sales =   Sale of company products to its distribution partners. In sales parlance it is, referred to as Primary sales.  Showroom Sales =   When a product is sold to a customer from showroom then it is called showroom sales. In sales field it is referred to as off take or tertiary sales.  Productive reading! To get comprehensive knowledge about FMCG sales, buy our book on Flipkart by clicking this link now : https://bit.ly/3kkXCDT Thanks, Youtube/C/Sales Gurukul-Subscribe our Youtube channel now !

Difference Between Single Product Line and Multiple Product Line Different people focus on different things. Manufacturers or business people too have different business logic. What is Single Product Line : Some manufacture and focus on single product line i.e range of different models in a single product line like Hero Cycles or other bicycle manufacturing companies which focus in making and marketing only bicycles. There may be different products under this single “bicycle” product line e.g baby cycles, trendy cycles for young people, mountain bikes aka cycles for adventure loving people or bicycles for females. Or a Car manufacturer like Suzuki which focus on single product line of cars, though there may be different car models at different price points for different segments. What Multiple Product Lines : Multiple product line on other hand means businesses, manufacturers making and marketing different product categories like FMCG companies which dabble in different produc...

Tips to Win Customer Loyalty Customer loyalty has never assumed so much importance as in current times. In today's times when the whole world has become a global village, the customer is spoilt for choice with many similar products from different companies vying for customer's  attention. In the wake of plethora of choices available to customers most companies are trying to find answer to the question as to How to Win Customer Loyalty. Today's educated and well informed customers have all the choices and information about the products they need or even those that they do not need, at their finger tips. For most of products needed by customer ,she has many options to choose from.                                                       Image: wordstream So in these ultra competitive times the only viable, competitive strat...

Whenever answering question about interest in a particular profession,one should try to answer the question by highlighting how the traits and interests of the person in perfect sync with job or career field. Keep in mind the above try incorporating following sales profession positive points in your answer : Because I love meeting new people and conversing with them as it gives me an opportunity to understand the opinions and views of others. Meeting different people with different backgrounds and mindset helps me understand human psyche more. Meeting new people will help me build useful contacts which can come handy to source customers through referrals thus helping me grow sales in my territory and achieve my sales quotas more easily.                                                       Image:online research. com Workin...

Sales Representative ( SR)/TSI) SO Profiles: 1. Direct interaction with SS visiting the Distributers/ Retailers/ shop. 2. Explaining the different range of products, their USP`s, prices etc. to the customers. 3. Monitor sales trends and maintain optimal stock levels in the shop. 4. Billing of products. 5. Maintaining overall distributor/retailers decor & display of products. 6. Taking orders from different outlets. 7. Maintaining product display at the different outlets. 8. Communicating with outlets; explaining them the schemes, discounts and other offers as well as taking product feedback from them. 9. Explaining product features and advantages of the products. 10. Maintaining good relations with the outlets by ensuring on-time delivery, on-time service and on-time payment reminders. Eligibility: At least a graduate with decent communication skill, ready to travel, able to meet the given targets, Must be from food industry. Experience: 0.6 yr – 1 Year. Salary: R...

Today we are going to discuss what is a customer profile or What is  an ideal customer profile (ICP) Or what is Buyer Persona. So let us start. A customer profile is the profile created by companies to help market their products to their target customer. A customer profile (CP) is created by companies keeping in mind the product/service created by them. CP also known as buyer persona contains following information about customer like  : - Her age group. - Her gender - Her educational qualification - Her hobbies and interests. - Her annual income. - Her work profile like designation or professional status. - Her purchase Decision making power or his/her influencing in purchase decision . Armed with this CP, companies can create strategies to reach and sell to their customers more successfully.                                         ...