What is a Customer Profile ?

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Today we are going to discuss what is a customer profile or What is  an ideal customer profile (ICP) Or what is Buyer Persona.

So let us start.

A customer profile is the profile created by companies to help market their products to their target customer.

A customer profile (CP) is created by companies keeping in mind the product/service created by them.

CP also known as buyer persona contains following information about customer like  :
- Her age group.

- Her gender

- Her educational qualification

- Her hobbies and interests.

- Her annual income.

- Her work profile like designation or professional status.

- Her purchase Decision making power or his/her influencing in purchase decision .
Armed with this CP, companies can create strategies to reach and sell to their customers more successfully.

                                        Image: Marketing91
                                            
CPs help companies create market segmentation and sales strategies to achieve their revenue goals.

अगर आपको हमारा ये लेख पसंद आया हो तो कृपया हमारे ब्लॉग को सब्सक्राइब और लाइक करें   करें l
अगर सेल्स से सम्बंधित आपके कोई सवाल या कोई राय हैं तो उन्हें कमैंट्स में लिख कर भेजें  l
धन्यवाद l
(To get insider comprehension knowledge about FMCG industry buy our book on Flipkart  now by clicking this link:

https://bit.ly/3kkXCDT)

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Youtube/Sales Gurukul


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