What is Single Product Line and Multiple Product Line ?

Difference Between Single Product Line and Multiple Product Line

Different people focus on different things.

Manufacturers or business people too have different business logic.

What is Single Product Line :

Some manufacture and focus on single product line i.e range of different models in a single product line like Hero Cycles or other bicycle manufacturing companies which focus in making and marketing only bicycles.

There may be different products under this single “bicycle” product line e.g baby cycles, trendy cycles for young people, mountain bikes aka cycles for adventure loving people or bicycles for females.

Or a Car manufacturer like Suzuki which focus on single product line of cars, though there may be different car models at different price points for different segments.

What Multiple Product Lines:

Multiple product line on other hand means businesses, manufacturers making and marketing different product categories like FMCG companies which dabble in different product categories like toothpaste, shampoo, home care products like Unilever or a P& G.

These multiple product lines are different from other products and serve different needs of consumers.

MM.

To get comprehensive knowledge about FMCG sales, buy our book on Flipkart by clicking this link now :

https://bit.ly/3kkXCDT

Thanks,

Youtube/C/Sales Gurukul-Subscribe our Youtube channel now !