Follow these Tips to cover rural markets

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 Best ways differ to crack rural markets are different for big companies and smaller companies.

Big companies = those with many brands and products which offer good sales volume in rural markets.

Such companies’ best bet to reach the depth of rural markets is to appoint direct or indirect distributors in all rural towns with more than 10k population.

We at Dabur used to follow this practice way back in 1999.

                                            Image:the economic times

Smaller companies that have few brands or products can take the help of van working to penetrate rural markets.

Vans loaded with company products can be deployed to rural markets to sell products to shopkeepers in rural towns.

Both types of companies can put up shop boards or get wall painting down in rural markets to create awareness about their products in rural areas.

To better focus on rural markets companies can deploy exclusive sales reps on third party pay roll to sell company products in rural markets.

Happy Selling!

Thanks,

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