Why Sales Promotions are run for limited times.

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Why do 80% of average and below average students like us Open their books a week before exams are to begin?

Simple “study now, as only a week is left, otherwise…”.

Why there are long queue in front of utility office two days before the last date of depositing bills?

Simple. Only two days left to pay bills otherwise we will have to pay fine.

Humans are pushed by scarcity of all types.


                                                Image: IMS MBA

Since ages the smart companies and smart people are manipulating the greed of customers and persons.

Companies play on the mind of customers by running sales of only a few days.

This way companies are able to impress on customers to buy now. 

Deal hungry customers flock to these sales promotions in drives and end up buying thing they do not need in the first place.

Massive publicity around two days or three days bonanza awakens the deal seeking hidden animal among humans and they end up overspending beyond g their finances.

If a sales period is for a week, then customers get time to rationalize their purchases but a flash sales nudges customers to buy soon.

Sales Promotions period run into two/three days as companies want to send a message of scarcity (shortage of sales period) to audience.

Humans have been programmed to get hold before resources to meet their selfish interests. Feeling of scarcity pushes customers to buy before sales period ends.

Thus shorter sales promotion periods are planned to make people but what they can do without.

(To get insider comprehension knowledge about FMCG industry buy our book on Flipkart  now by clicking this link:

https://bit.ly/3kkXCDT )



Always remember during all sales promotion deals you as a customer are sacrificial goat until and unless you start using your mind.

Always bear in mind that Sales are meant to benefit companies or traders and not customers.

Buy wisely.

Purchase what is needed.

If you have any ideas or suggestions, then please do share the same with me. 

If you want any questions answered then please share your questions in the comments section. We will try to satisfy your query to the best of our abilities.

Productive Living !


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