What is Customer Master Record ?

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Today we are going to explore What is Customer Master Record (CMR)

Customers are important for any business. And to help sell more to existing customers it is but important that companies and sellers are well aware and know some or more things about customers.

Prior knowledge about customers comes handy while designing and selling new products or building customer loyalty.

A customer master record (CMR) contains all details about customers.

The CMR may have different details about customer collected over the years depending on the company needs.

Most companies CMR contains customer basic details like Name, contact, address, anniversary details, Tax compliance number, Bank account .
  • Depending on company needs in addition to above details a CMR may contain details like 
  • What other businesses customer does, his/her hobbies, 
  • Her social media preferences, 
  • When she talked, to whom she talked, 
  • Her buying history , 
  • Her preferred mode of payment, 
  • Her preferred mode of taking delivery etc.
A CMR helps companies provide better and contextual service to customers to deliver good customer experience and thus build customer loyalty.

Thanks,
MM.



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